2/25/2023 0 Comments Whatever froots your loopsThe project is meant to encourage people to show their true colors, to “find inspiration and show the world ‘Whatever Froots Your Loops.’”Įarlier this year, Kellogg’s put out the word online that design ideas were welcome. The capsule collection of what is described as “wardrobe essentials” is being created with the help of consumers. The fruit-flavored breakfast cereal has joined forces with AwaytoMars for the “Whatever Froots Your Loops” initiative. But Kellogg’s is taking a more kaleidoscopic route for its upcoming Froot Loops-inspired apparel collection. SERIOUSLY LOOPY: As far as brand mascots go, “Toucan Sam” is a pretty colorful character, with a tricolored bill inspired by Froot Loops’ original colors.
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